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Broker Strategy
The drip towards direct: How brokers can stay visible
Wawanesa is the latest broker-first insurer to explore direct sales. At the IBAO conference, executives from Wawanesa, Intact and Definity discussed changing consumer habits and why the shift to direct remains a slow drip. Plus, the advantages brokers already hold, and how to make sure prospective clients find your brokerage when they turn to search engines and AI tools to research insurance.
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Same $3 million in revenue. Why is their cheque bigger than yours?
Two brokerages can bring in the same revenue and receive very different offers at the point of sale. Smythe’s Alex Wong explains what drives the gap, from sustainable profits and organic growth to owner dependency, business mix, and buyer appetite. Plus, why smaller brokerages need to understand their strategic value, and what owners can do now to strengthen their position when it’s time to sell.
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MGA Q&A
APRIL Canada
Sophie-Gabrielle Martin
The Contractor Risk Brokers Are Missing.
Q1What’s
one class of business brokers are routinely missing?
Commercial vehicles used by service contractors are an often-overlooked opportunity. Electricians, plumbers, HVAC technicians, and other tradespeople rely on their vehicles every day. Yet these risks can be overlooked when brokers focus on a contractor’s general liability coverage without fully reviewing how their vehicles are used.
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